Resumé

• Providing creative leadership and design execution across project-based engagements.
• Working with teams and businesses at different stages on websites, brand and visual identity, and campaign or marketing design.
• Responsible for concept development, design delivery, and maintaining clarity and consistency from start to finish.

Transitioned from full-time employee to contract-based role.

• Overseeing creative services projects and delivering a wide range of brand and campaign assets across print, digital, and multimedia, while developing creative strategies and managing implementation in collaboration with team members, agency colleagues, and outside contractors.
• Maintaining strong client relationships through proactive communication, brand management, and quality assurance, while leading best practices, staying current on industry trends, and recommending new design tools, technologies, and capabilities.
• Working closely with the agency President to optimise resources, ensure client deliverables are met, and manage creative project lifecycles including internal reporting and performance tracking.
• Proposal development and design, supporting agency branding, marketing, and promotion through creative strategies.

• Remotely led a team dedicated to developing and localising campaign assets for Dyson’s Central European and Emerging (CEE) markets, including social and large OOH and DOOH campaigns.
• Worked closely with Dyson category managers to interpret requests, align priorities and capacity, and deliver high-quality assets that exceeded expectations and deadlines.
• Presented concepts to Dyson marketing leadership to receive approval on bespoke media spaces, gaining a reputation for excellence.
  Brought strong leadership and professionalism into a dynamic environment, highlighting the need for improved operational processes.
• Optimised production workflows, leading to successful delivery of thousands of assets per quarter and demonstrably improved client satisfaction.
• Hired and successfully trained a Junior Designer, framing scope of responsibility, instilling best practices, and enabling professional development.

• Focused on localisation and delivery of assets for Dyson’s CEE markets, acting as a primary point of contact for incoming requests across social, print, and video.
• Collaborated with the client to prioritise projects and provided regular status updates.
• Ensured timely delivery of assets for simultaneous campaigns, maintaining strict adherence to specifications and quality standards.
• Consistently improved speed and quality of asset production, contributing to promotion into a senior role.

• Provided a wide array of design services to a diverse range of clients, including agencies, SMEs, startups, and small businesses.
• Delivered design solutions aligned with client brand identities, from website layouts to promotional materials, ensuring consistency across all platforms.
• Managed all aspects of the design process from initial client consultations and concept development through final execution, maintaining strong communication and meeting project deadlines.

• Led the creative team driving new business, managing over 20 client relationships, and overseeing studio workflow.
• Contributed to creative strategy, ideation, and concept development while mentoring junior designers.
• Developed proposals that won business from new and existing clients, leading to significant revenue growth and creative team expansion.
• Organised studio workflows and led design teams to ensure high-quality project execution and delivery.
• Hired and trained junior team members, enabling professional development and best practices.

• Developed creative concepts aligned with client objectives across digital and print media.
• Executed creative design and artworking to ensure high-quality outputs across platforms.
• Managed branding, layout design, and visual content creation to deliver cohesive designs.

• Created visual content for luxury retail brands in the UK and Ireland, including window displays, seasonal campaigns, and retail POS.
• Worked closely with production teams to ensure high-quality deliverables.
• Oversaw installation of displays, ensuring accurate execution of the design vision in retail spaces.

• Worked as a freelance designer while completing postgraduate studies.
• Created logos, editorial layouts, social media graphics, and print and digital designs for a wide range of clients.

• Supported the creation of digital and print visual assets.
• Assisted senior designers in executing design projects.
• Collaborated on concepts and revisions.