Client: San Diego Tourism Marketing District
Agency: (W)right On Communications
Role: Senior Graphic Designer
Markets: San Diego, USA
Scope: Reporting, Website Management, Content & Campaign Support
Media: Web, Social, Print

San Diego Tourism Marketing District — Ongoing Communications & Campaign System

The San Diego Tourism Marketing District requires ongoing communication across reporting, digital platforms, and supporting materials.

Working as part of the team at (W)right On Communications, I contribute to the development and delivery of these outputs, supporting consistent and up-to-date communication across the website, reports, and social content.

Responsibilities

Designing the SDTMD Report of Activities and Annual Report, translating detailed information into clear and structured documents
Supporting ongoing website updates, including blogs, case studies, and content maintenance
Designing page layouts and content updates to maintain clarity and consistency across the site
Applying SEO and GEO principles, including schema markup and content structuring
Designing supporting materials including social graphics aligned with ongoing communications

Project Work

Reporting & Publications

Designed the Report of Activities and Annual Report, working with large volumes of content to create clear, structured, and readable documents for stakeholder communication.

Website Management & Content (SEO & GEO)

Supporting ongoing website updates, including blogs, case studies, and general content maintenance, ensuring content remains current and consistently presented.

SEO and GEO considerations are applied as part of this process, including schema markup and content structuring.

Content & Communication Assets

Designed supporting materials including social graphics, aligned with ongoing communications and content updates.

Impact

Delivered consistent reporting and communication materials across multiple formats
Maintained an up-to-date and structured website through ongoing content updates
Supported clear and consistent communication across web, social, and print

All work shown was created in collaboration with (W)right On Communications and its clients. All trademarks and content belong to their respective owners.