Client: Ricoh Europe
Agency: Paperhat Creative
Role: Senior Creative
Markets: UK, DE, AT, CH, IT
Scope: Campaign Concepts, Visual Systems, Exhibition Graphics
Media: Exhibition, Large Format Print, Campaign, Product Application
Ricoh — Campaigns, Exhibitions & Visual Systems
I developed creative campaign concepts and visual systems for Ricoh’s product launches, translating complex print technology into distinctive, scalable visuals used across printers, exhibitions, and campaign materials.
The work focused on creating strong visual ideas that could operate consistently across multiple touchpoints, ensuring each campaign maintained impact at both product and environmental scale.
Across multiple projects, this resulted in a cohesive body of work that balanced creative expression with clear communication of technical capability.
Responsibilities
- Developed creative campaign visuals for Ricoh product launches
- Built cohesive visual languages across multiple campaign touchpoints
- Directed junior designers supporting asset creation and rollout
- Applied visuals across printer cladding, exhibitions, and campaign materials
- Maintained consistency across outputs while preserving strong visual impact
Campaign Work
Power of Color – Campaign Visual System
Art of the New — Jaguar (C7200X & 9200)
A series of illustrated jaguar visuals developed across multiple product launches, forming a consistent campaign language for Ricoh’s production printers.
Applied across printer cladding, exhibition environments, and campaign materials, the work created a strong and recognisable visual presence at both product and environmental scale.
Power of Color — Campaign Visual System
Hunkeler Innovation Days — Harpy Eagle (VC70000)
An illustrated campaign visual developed for Ricoh’s presence at Hunkeler Innovation Days, created in the same visual language as the jaguar series.
The artwork incorporated an element of the printer’s drying technology within the composition, embedding product reference into a bold, expressive visual designed for a specialist industry audience.
Power of Color — Campaign Visual System
Print. Redesigned. — FESPA
Campaign visuals developed for Ricoh’s Print. Redesigned. presence at FESPA.
The work extended the same visual language into a large-scale exhibition environment, ensuring consistency across printed graphics, spatial applications, and supporting campaign materials.
Exhibition Design & Application
Formnext
Developed the hero visual and all supporting artwork for Ricoh’s presence at Formnext.
Worked alongside stand designers to apply visuals across the full exhibition environment, creating large-scale graphics that integrated with the physical structure and ensured a cohesive and high-impact presence.
Exhibition Design & Application
Designed for Tomorrow
Developed a new visual identity for Ricoh Europe’s office printing sector as part of the wider creative team.
The concept introduced a ‘digital origami’ visual language, combining geometric form with 3D execution to reflect precision, innovation, and forward-thinking design. The approach created a modern and flexible system that aligned with Ricoh’s positioning while subtly referencing their heritage in print.
Impact
- Established cohesive visual systems across multiple Ricoh campaigns
- Delivered campaign assets that scaled across printers, exhibitions, and marketing materials
- Enabled complex product capabilities to be communicated through clear, high-impact visuals
- Produced work that continues to be used across Ricoh environments internationally
Work completed in collaboration with Paperhat Creative and its clients. All trademarks and content belong to their respective owners.