Client: Luminia
Agency: (W)right On Communications
Role: Senior Graphic Designer
Markets: USA
Scope: Website Redesign, UX/UI, Content & Communication System
Media: Web, Social, Print
Luminia — Website Redesign & Flexible Content System
The existing Luminia website was structurally rigid, making it difficult to add new pages, publish content, or evolve alongside the business. The design limited flexibility, and updates required workarounds.
I led a full website redesign, maintaining the existing sitemap and content while rebuilding the structure and visual system to be significantly more flexible and easier to manage.
The result was a site that improved visually while enabling ongoing updates, new content creation, and future growth without constraint.
Responsibilities
- Led the website redesign within the project scope, refreshing the visual design
- Designed page layouts to improve flexibility and ease of updating
- Applied a consistent visual approach across the site
- Designing supporting materials including social graphics and presentation assets
Project Work
Website Redesign
Redesigned the website to address limitations in the existing structure, which made it difficult to add and update content.
The updated design introduced more flexible page layouts while maintaining the existing sitemap and content, allowing for easier ongoing updates.
Content & Communication Assets
Designed supporting materials including social graphics and presentation assets, maintaining consistency with the updated website design.
Impact
- Refreshed the visual design of the website
- Improved flexibility for adding and updating content
- Established a more maintainable structure for ongoing use
All work shown was created in collaboration with (W)right On Communications and its clients. All trademarks and content belong to their respective owners.