Client: Dyson
Agency: Hogarth Worldwide
Role: Senior Creative Designer
Markets: Central & Eastern Europe (HU, SK, RO, SL, CZ, GR)
Media: OOH, DOOH, Digital, Social, Retail
Dyson — Regional Campaign Adaptation & OOH Rollout
While working at Hogarth, I partnered with Dyson’s Central European and Emerging Markets teams to adapt global campaign creative for regional rollout across OOH, DOOH, digital, and retail environments.
The CEED markets had previously struggled with fragmented production workflows and inconsistent brand implementation. I helped stabilise the regional delivery pipeline, ensuring Dyson’s global creative translated effectively across multiple languages, markets, and physical environments.
Responsibilities
- Adaptation of Dyson global campaigns for CEED markets
- Design and production of OOH and DOOH campaign assets
- Localization across multiple languages and markets
- Collaboration with Dyson internal creative and marketing teams
- Mentorship of a junior designer and workflow support for regional rollout
Campaign Work
Campaign Launch
Dyson Gen5detect OOH
For the launch of Dyson’s Gen5detect vacuum, I adapted global campaign creative for large-scale OOH placements across Central and Eastern Europe.
This included developing bespoke billboard and building-scale executions while ensuring that typography, product presentation, and messaging aligned with Dyson’s strict brand standards across multiple languages and media formats.
Experiential Activation
Dyson Airwrap Vehicle Wrap
For the Dyson Airwrap campaign, I created assets for a fleet-based OOH activation in Greece, translating global creative into vehicle wrap formats.
The work required careful adaptation of campaign visuals to dynamic surfaces while maintaining visual clarity and brand recognition in motion-based environments.
Seasonal Retail Campaign
Holiday Gifting DOOH
As part of Dyson’s seasonal gifting campaign, I produced out-of-home assets designed for high-traffic transit environments.
These placements included digital displays across public transport hubs and city centers, requiring precise formatting for multiple screen dimensions and animation-ready layouts.
Collaboration
This work required coordination between Dyson’s internal creative and marketing teams, Hogarth production teams, and local implementation partners across multiple markets.
I also delivered a brand training session for external partners to ensure Dyson’s visual standards were maintained when local adaptations were required.
Impact
- Strengthened Dyson–Hogarth collaboration within CEED markets
- Supported large-scale regional campaign rollout across multiple territories
- Delivered brand training to external partners to maintain Dyson visual standards
Client Feedback
The Dyson work involved close collaboration between Dyson’s internal creative and marketing teams and the Hogarth production team. Over the course of several campaigns, this partnership developed into a trusted working relationship built on consistent delivery, strong communication, and attention to brand detail.
I had the pleasure of working with Danielle for two years, and I can’t speak highly enough of her talents and professionalism. As an amazing designer, she consistently delivered creative and high-quality work with meticulous attention to detail. Her efficiency and speed in executing tasks are truly impressive, always meeting deadlines without compromising on quality.
In addition to her design expertise, Danielle is an exceptional project manager with great leadership skills. She is not only a talented professional but also a wonderful person to work with, bringing positivity and collaboration to the workplace.
I highly recommend Danielle for any opportunity that comes her way. She is a true asset to any team.
Having collaborated with Danielle for over two years, I can confidently attest to her remarkable skills and professionalism. She has an exceptional eye for detail, consistently delivering high-quality work with impressive speed. Moreover, she demonstrated outstanding initiative by taking on direct communication with our Center of Excellence, handling projects with autonomy and professionalism. Danielle is very reliable and talented in the field, making her an invaluable asset to any team or project.
Work completed in collaboration with Hogarth Worldwide and its clients. All trademarks and content belong to their respective owners.