Ricoh Europe – FESPA

I had the privilege of developing the creative for Ricoh’s presence at FESPA, where their growing portfolio took center stage on a monumental 300m² exhibition stand. Tasked by Ricoh’s marketing team, my agency created a bold and vibrant identity—“Print. Redefined.”—designed to captivate attention and stand out in a competitive environment.

Taking on the roles of illustrator, designer, and artworker, I hand-drew and digitally painted a colorful jungle-themed artwork that encapsulated the energy and creativity of the event, which fit with the jaguar and the harpy eagle for the previous Ricoh Art of the New campaign and Hunkeler Innovation Days exhibition.