PACKAGING – ILLUSTRATION

London Tea Company

World Duty Free Packaging & Illustrations

I played a pivotal role in reimagining the visual identity for The London Tea Company, now part of the Café Direct family. Known for fusing its passion for London with exceptional tea expertise, the brand sought to inject excitement and creativity into its World Duty Free range.

Client

London Tea Company

Agency

Paperhat Creative

Services

Branding
Packaging
Print Production

I developed playful and eye-catching illustrations that encapsulate the company’s vibrant spirit, blending London’s iconic skyline with the city’s enduring love of tea. These refreshed packages not only celebrate the brand’s heritage but also offer travellers a charming and unique gift to pick up on their journey through the airport.

Image credit for staged packaging shot: Cafédirect