OOH – Vehicles
Dyson Airwrap OOH
Dynamic Branding in Motion
To amplify awareness of the Dyson Airwrap in Greece, Dyson launched a visually striking campaign featuring fully wrapped vehicles driving through the heart of Athens. These mobile billboards turned heads, sparking curiosity and conversation, while delivering the brand message to a broad and diverse audience.
Client
Dyson
Agency
Hogarth Worldwide
Services
OOH
Branding
Vehicular Design
Project Management
The vehicle wraps not only showcased Dyson’s innovation in a high-visibility format but also created a memorable presence in one of Europe’s most vibrant cities, enhancing brand recall and product engagement.
