CLIENT: BENEFIT COSMETICS UK
PROJECT: Roller Lash Product Launch – ROI & UK.
Promotion of Benefit Cosmetic’s launch of their new mascara, Roller Lash.
Design and artworking of FSDUs, Window Displays, in-store displays, Pop-Up Kits including Interactive “Face in the hole” displays.
Distributed to over 150 Benefit Boutiques, counters around the UK and ROI. Also displayed in various Harvey Nichols, John Lewis, Debenhams, House of Fraser stores.
CREATIVE AGENCY: Echo House
CONCEPT, DESIGN & ARTWORKING: Danielle Crebbin