OOH – Storefront Displays – Retail Displays – Interactive Displays

Benefit Cosmetics – Roller Lash

New product promotion

When Benefit Cosmetics launched their Roller Lash mascara, I played a key role in designing and delivering a cohesive campaign across more than 150 stores in the UK and ROI. My responsibilities included the design and artworking of freestanding display units (FSDUs), window displays, in-store setups, and pop-up kits, which featured interactive elements like “Face in the Hole” displays to engage customers.

Client

Benefit Cosmetics UK

Agency

Echo House Ltd.

Services

OOH
3D Storefront Displays
Visual Merchandising
Print Production
Artworking

These materials were distributed to over 150 Benefit boutiques and beauty counters, as well as premium department stores such as Harvey Nichols, John Lewis, Debenhams, and House of Fraser. I also developed a larger-than-life 3D factice of the Roller Lash mascara, utilizing innovative print production techniques to create an eye-catching centerpiece for window displays.

To ensure a seamless installation process, I prepared detailed guides for installers, facilitating consistent execution across all locations. This project required a blend of creativity, precision, and collaboration to deliver a standout in-store experience that resonated with customers and reinforced the brand’s playful, bold identity.