Client: Benefit Cosmetics
Agency: Echo House
Role: Designer / Artworker
Markets: UK and ROI
Scope: Retail Campaign Rollout & Environment Design
Media: Retail, In-store, Storefront, Print, Packaging
Benefit Cosmetics — Retail Campaign Rollout & Environment Design
I developed and delivered retail campaign environments for Benefit Cosmetics, translating campaign visuals into large-scale physical executions across storefronts, counters, and in-store displays.
The work focused on adapting and applying campaign creative across multiple retail locations, ensuring consistency, quality, and impact across high-visibility environments.
Across multiple launches, I was responsible for bringing campaign concepts into physical space, balancing creative intent with production, scale, and installation requirements.
Responsibilities
- Adapted campaign creative for retail environments across multiple store locations
- Designed storefront displays, in-store graphics, and physical campaign assets
- Developed large-scale 3D product builds for window displays
- Prepared production-ready artwork across a range of formats and specifications
- Created detailed installation guides to support consistent rollout
- Maintained quality and consistency across high-volume execution
Campaign Work
Retail Campaign Rollout
Roller Lash
Delivered large-scale retail rollout for the Roller Lash campaign across more than 150 stores, including boutiques, beauty counters, and major department stores.
The work included storefront displays, in-store graphics, and interactive elements, alongside the development of a large-format 3D product build used as a focal point in window displays.
Detailed installation guides were created to ensure consistent execution across all locations.
Retail Campaign Rollout
Air Patrol
Delivered storefront and in-store campaign environments for the Air Patrol launch across the UK and ROI.
Designed and implemented window displays for flagship locations, including the development of a large-scale 3D Air Patrol product replica using print-led production techniques to create a high-impact retail centrepiece.
Impact
- Delivered retail campaign environments across 150+ store locations
- Translated campaign creative into engaging physical retail experiences
- Developed large-scale 3D assets to enhance in-store visibility and impact
- Ensured consistent execution across storefronts, counters, and display formats
- Supported complex rollout with strong attention to detail and production accuracy
Work completed in collaboration with Echo House and its clients. All trademarks and content belong to their respective owners.