OOH – DOOH – ANIMATION – PRINT
Dyson Gifting 2023
OOH & DOOH
Digital and print outdoor advertising.
The Dyson Gifting Campaign is an annual pre-Christmas initiative that showcases the launch of new colorways for Dyson’s premium hair care products. The examples presented here were created for use in Dyson’s Central and Eastern European (CEE) Markets, including Czechia, Hungary, Romania, and Greece.
Client
Dyson
Agency
Hogarth Worldwide
Services
DOOH
Animation
Design
Project Management
Dyson strategically utilized a variety of high-impact locations to maximize visibility. These included dynamic building takeover screens, video ads in transit stations, eye-catching materials in busy shopping centers, and large digital video displays in outdoor urban spaces.
By diversifying the placement of their ads in high-traffic areas, Dyson was able to effectively engage a broad audience and create a memorable brand presence.
