Remotely led a team dedicated to developing and localizing campaign assets for Dyson’s Central European and Emerging (CEE) markets, including social and large OOH and DOOH campaigns.

• Worked closely with Dyson category managers to interpret requests, align priorities and capacity, and deliver high quality assets that were often above expectations and ahead of schedule.
• Presented concepts to Dyson marketing leadership to receive approval on bespoke media spaces, gaining a reputation for excellence.
• Brought strong leadership and professionalism into a dynamic environment, highlighting needs for improvement. Optimized production workflow, leading to successful delivery of 1000s of assets per quarter and dramatically improved client satisfaction.
• Hired and successfully trained Junior Designer, framing scope of responsibility, instilling best practices, and enabling professional development.

Dedicated Creative Artworker focused on the localization of assets for Dyson’s CEE markets, acting as the primary contact to receive and deliver on client requests for social, print and video assets.

• Worked with the client to prioritize projects and provided regular updates on project status.
• Ensured the timely delivery of assets for simultaneous campaigns, meticulously providing all artwork at the required specifications.
• Delivering significantly improved quality and speed of asset creation led to a promotion and team leadership position.

Provided a wide array of design services to a diverse range of clients, including agencies, SMEs, startups, and small businesses.

• Delivered design solutions that aligned with client brand identities, from website layouts to promotional materials, ensuring consistency across all platforms.
• Managed all aspects of the design process, from initial client consultations and concept development to final execution, maintaining strong communication and meeting project deadlines.

Led the creative team driving new business, managing over 20 client relationships, and overseeing studio workflow. Contributed to creative strategy, ideation, and concept development while mentoring junior designers.

• Developed proposals that won business from new and existing clients, leading to large increases in revenue, and expansion of the creative team to meet additional demand.
• Organized studio workflows and led design team to ensure high-quality project execution and delivery, creating excellent reputation and relationships, leading several clients to select Paperhat Creative as agency of choice.
• Hired and trained multiple junior team members, sharing best practices, framing scope of responsibility and enabling professional development.

Developed creative concepts that aligned with client objectives, contributing to strategic solutions for both digital and print media, as well as copywriting, video, and animation projects.

• Executed creative design and art working to ensure high-quality outputs across digital and print platforms.
• Managed key design tasks, including branding, layout design, and visual content creation, to deliver cohesive and impactful designs.

Crafted visual content for luxury retail brands in the UK and Ireland, including store window displays for product launches and seasonal campaigns, as well as retail POS items such as FSDUs, CTUs, and Gondolas.

• Worked closely with production team to ensure innovative and high-quality deliverables.
• Oversaw installation of displays, ensuring accurate execution of the design vision in retail spaces.

• While pursuing master’s degree, worked as a freelance designer on platforms such as Upwork.
• Created logos, editorial layouts, social media graphics, and designs for print and digital for a wide range of clients.

• Supported the creation of visual assets, including digital and print materials
• Assisted senior designers in executing design projects.
• Collaborated on concepts and revisions